Hero: value prop and a What We Buy checklist above the fold on mobile
East Bay Test Strips buys unused, unexpired diabetic supplies directly from people in the East Bay: Dexcom sensors, Omnipod pods, FreeStyle Libre sensors, test strips, and insulin pump accessories. Same-day pickup, same-day payment via cash, Venmo, Zelle, or PayPal, seven days a week.
The premise is simple. Insurance ships quarterly. Prescriptions change. CGM systems get upgraded. Supplies stack up in drawers and eventually expire unused. People have no easy way to recoup any value, and throwing away a box of Dexcom G6 sensors that still carries real cash value feels wrong. This business exists to be the buyer.
Hero: value prop and a What We Buy checklist above the fold on mobile
The business existed before a dedicated website did. Early traction came through Craigslist and word of mouth, which worked but hit a ceiling fast. The problem was that people searching for exactly this service ("sell Dexcom sensors Oakland," "cash for test strips near me," "where to sell diabetic supplies East Bay") were finding nothing. Every high-intent search was going to waste.
Building a site wasn't optional. It was the only real growth path. But the design constraints were specific: the primary conversion action is a text message, not a form. Someone lands on the page, they need to know what we pay, confirm the business is legitimate, and feel comfortable texting a stranger their address. In under ten seconds. On a phone.
Zero web presence meant zero discovery from search. Every lead required active sourcing: Craigslist posts, repeat postings, manual effort that didn't compound.
"Sell Dexcom Oakland," "cash for CGM sensors," "sell diabetic supplies near me". These are people ready to transact right now. None of them were finding us.
Buying medical supplies from a stranger is a trust problem. Without a proper site (pricing, reviews, a legality FAQ, a real phone number) there's no reason to text.
Every visitor arrives with the same four questions. Do you buy what I have? How much will you pay? Is this legitimate? How do I get paid? The site is designed to answer all four above the fold on mobile, then get out of the way.
The primary CTA is "Text for Quote," repeated throughout, never buried. No forms. No quote calculators. A text with brand, quantity, and expiration date is all it takes, and the site makes that feel obvious rather than uncertain.
The site answers "how much will you pay" with speed rather than a price list. Send a text with brand, quantity, and expiration date and an offer comes back within minutes, with no obligation to accept. A condition guide sets expectations before anyone texts, so a dinged box reads as a price adjustment rather than a rejection.
5.0 Google rating displayed prominently. Real phone number, real email, real location. A clear FAQ on legality. These aren't afterthoughts. They're answers to the objections that kill the conversion before anyone texts.
Text your brand, quantity, and expiration date. Get an offer within minutes. Choose pickup or shipping, get paid same day. That's the whole process. The site explains it in under 50 words so no one is left wondering what happens next.
Over 70% of traffic arrives on a phone, most of it direct from a Google search. The design is built for that context: large tap targets, phone number click-to-call, pricing visible without horizontal scroll.
Product categories: every supply type we accept, each with its own text-to-sell action
Three steps: text, get offer, get paid, under 50 words
People don't search "cash for diabetic supplies" in the abstract. They search with location intent: "sell Dexcom sensors Oakland," "cash for CGM near Fremont," "where to sell test strips in Berkeley." The site is architected around that behavior.
City-specific pages for Oakland, Hayward, Fremont, Berkeley, San Leandro, and Richmond each target the same service with locally relevant copy. Combined with a fully optimized Google Business Profile and consistent NAP across directories, the site earns placement in the local map pack for the exact queries that drive real inbound leads.
Separate pages for Oakland, Hayward, Fremont, Berkeley, San Leandro, and Richmond. Each targets local search terms with unique, relevant copy rather than duplicated boilerplate.
Fully built out GBP with accurate categories, service area, hours, photos, and Q&A. The map pack is where high-intent local searches convert. Being absent from it isn't an option.
Dedicated pages for Dexcom, Omnipod, FreeStyle Libre, and test strips. Captures long-tail searches from people who know exactly what they have and are looking for a specific buyer.
East Bay Test Strips started in April 2026. Since then it has averaged $2,000 to $3,000 a month in revenue, and all of it traces back to organic search. There is no ad spend behind it and no paid placement.
Every lead arrives the same way. Someone searches for a buyer, lands on a city page or a product page, and sends a text. The SEO architecture does the work of getting found. The quote turnaround does the work of keeping them once they arrive.
East Bay Test Strips is ours. We own it, we run it, and we did its SEO ourselves, which means there is no client budget behind the result and nobody else to credit for it. That makes it the cleanest test of the method on this site. The figure above is a running monthly average rather than a single peak month, and it is revenue, not profit.
East Bay Test Strips was invisible for searches people were already typing. If your category has demand you are not capturing, that is usually fixable and worth fifteen minutes.
Book a 15-Minute CallOr email kyle@bynymbus.com