Case Study 02
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Case Study 02

ACCA x
Recess U Pop-Up

Brand Asset Design · Visual Identity · Print Design · Event Coordination
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01 The Challenge

Bringing a Legacy Brand to Life

Johnathan runs Recess U, a business that partners with other organizations to bring their vision to life. He brought me on to work with ACCA (American Contract Compliance Association), a nonprofit founded in 1986. The design problem: ACCA had decades of brand equity but inconsistent, low-resolution assets that couldn't scale to print. The mission was to gather stakeholder requirements, systematize the visual identity, design event collateral, and coordinate production for a branded pop-up shop.

02 The Process

Design, Produce, Coordinate

01

Brand Asset Audit & Vectorization

Gathered existing ACCA assets and assessed what was usable. Recreated the logo as a clean, scalable vector system: seal, text, and crest, all production-ready for print on apparel and signage.

02

Information Design & Event Collateral

Designed promotional graphics including the pop-up banner, flyers with QR codes linking to the ACCA shop, and branded signage. Each piece was designed to communicate key information quickly to event attendees.

03

Merchandise Design System

Created multiple logo variations optimized for different contexts: "Courage, Integrity, Commitment" treatment, cleaned-up crest logos, versions for dark and light apparel. A flexible system, not one-off designs.

04

Vendor Coordination & Production

Managed logistics end-to-end: venue booking, vendor scheduling, print production, and on-site setup. Ensured the branded experience was cohesive from graphics to physical space.

03 Graphics & Promo

Pop-Up Event Design

Designed the promotional graphics and banner for the ACCA pop-up shop, complete with QR codes linking to the online store.

Pop-up promotional graphic Pop-Up Graphic
Second pop-up promotional graphic Pop-Up Graphic 2
Banner graphic design Event Banner
04 Merchandise

Branded Apparel

Logo recreations and redesigns printed on t-shirts and hoodies, featuring cleaned-up vectors and new graphic treatments of the ACCA brand.

Logo cleanup on apparel Logo Cleanup Apparel
ACCA logo hoodies Logo Hoodies
Logo recreation on t-shirts Logo Recreation Tee
Another logo recreation Logo Recreation 2
Courage Integrity Commitment t-shirt Courage Integrity Commitment
Redesigned logos on t-shirts Redesigned Logo Tees
More ACCA logo tees More Logo Tees
05 The Event

Pop-Up Day

The pop-up featured all the merchandise and graphics on display. People lined up and the branded materials helped bring the ACCA identity to life in person.

The pop-up event Pop-Up Shop
Crowd with graphic design visible Event Crowd & Graphics