Nymbus · Booking Audit · Sample plan
This is what $297 gets you.
A sample Booking Audit, shortened, for a made-up med spa in Walnut Creek. Yours is written for your business, your three closest competitors and your searches, then walked through on a 30-minute call.
Pay by card through Stripe. Read what is included.
About this sample. "Example Aesthetics" is not a real business, and the competitors are labelled A, B and C. The scores, counts and search positions are made up to show the format. The checks, the fixes and the prices are the real ones.
1 · The short version
Example Aesthetics, Walnut Creek: you are good, and Google cannot tell.
Your reviews are better than two of the three med spas above you. You lose the search on the details: the wrong main category, one page for fourteen treatments, and a booking button that sends an email instead of a booking. Four of the nine fixes cost nothing and take an afternoon.
| Profile | Site | Search | Doors | |
|---|---|---|---|---|
| You | 52 | 38 | 31 | 1 |
| Competitor A | 84 | 71 | 76 | 4 |
| Competitor B | 77 | 62 | 64 | 3 |
| Competitor C | 69 | 80 | 58 | 5 |
Doors are the ways a visitor can book or take a step toward booking: online booking, call, text, form, free guide or quiz, email signup, financing, gift cards, memberships and specials. You can count them yourself. You have one, the booking button that sends an email. The phone number on your site is an image, so it cannot be tapped. Your three competitors have four, three and five.
2 · The three competitors
Who books the patients searching for you.
| Main category | Reviews | Newest photo | Treatment pages | Books online | |
|---|---|---|---|---|---|
| You | Beauty salon | 38, 4.9 stars, 11 answered | 14 months ago | 1 page for 14 treatments | No, a form emails the desk |
| A | Medical spa | 212, 4.7 stars, all answered | This week | 16 | Yes, from every page |
| B | Medical spa | 96, 4.8 stars, most answered | Last month | 9 | Yes |
| C | Skin care clinic | 41, 4.6 stars, none answered | 3 months ago | 12 | Yes |
What this tells you: C has about as many reviews as you and a lower rating, and still outranks you on most searches, because it has a page for each treatment and the right category. Reviews are not your first problem.
3 · The searches that bring bookings
Ten searches, and where you show up today.
| Search | You in the map | You in results | First in the map |
|---|---|---|---|
| med spa walnut creek | #6 | Page 2 | A |
| botox walnut creek | Not in top 20 | Page 3 | A |
| lip filler walnut creek | Not in top 20 | Not in top 50 | B |
| hydrafacial walnut creek | #9 | Page 2 | C |
| laser hair removal walnut creek | Not in top 20 | Not in top 50 | A |
| microneedling walnut creek | #11 | Page 4 | C |
| chemical peel near me (from downtown) | #4 | Page 2 | B |
| med spa lafayette | Not in top 20 | Not in top 50 | A |
| Example Aesthetics (your name) | #1 | #1 | You |
| best facial walnut creek | #7 | Page 3 | C |
People who already know your name find you. Almost nobody who searches for a treatment does. That is where new patients come from.
4 · Every gap, its fix and its price
In order of what moves the most bookings.
| # | Gap | Fix | Who and what it costs |
|---|---|---|---|
| 1 | Main category is "Beauty salon" | Change it to "Medical spa" and add "Skin care clinic" and "Laser hair removal service". | You, 10 minutes, $0 |
| 2 | Booking button sends an email to the desk | Link your existing booking tool on every page and on the profile. | You, about an hour, $0 |
| 3 | One page lists all 14 treatments | A page per treatment, with the price or starting price and a booking button. | Included in Booked ($1,500/mo, site build included) |
| 4 | No services listed on the Google profile | Add all 14 treatments with a short description and starting price. | You, 1 to 2 hours, or the Profile Fix ($497) |
| 5 | Newest photo is 14 months old | Add 20 current photos of the rooms, the team and the work, then a few every month. | You, an afternoon, $0 |
| 6 | 27 of 38 reviews unanswered, last review 5 months ago | Answer every review. Ask every patient after the visit. | Review Generator ($297 one time) |
| 7 | Site takes 8 seconds to load on a phone | Replace the autoplay video on the homepage and compress the images. | Included in Booked, or your web person |
| 8 | No holiday hours on the profile | Add them before each holiday. | You, 5 minutes, $0 |
| 9 | No door for the visitor who is not ready to book | A free guide or quiz with an email signup. | Included in Booked |
5 · Which package fits
What I would do in your place.
This week, yourself: fixes 1, 2, 5 and 8. They cost nothing and change what Google and patients see within days.
Then: Booked, at $1,500 a month. Your biggest gap is the site (fixes 3, 7 and 9), and the profile needs a steady supply of photos, posts and answered reviews that you told me nobody on the team has time for. The $297 comes off the first invoice if you start within 30 days.
If the budget is not there yet: do the free fixes, add the Review Generator ($297), and run the free Map Pack Check again in 60 days. If the score moved, you will know the work pays before you spend more.
What you would see by month 3
So you can judge it before the results are big.
- Map position for the ten searches above, every month
- Bookings from Google, by treatment
- Reviews in, reviews answered
- What changed on the site and the profile, and why