Nymbus · Booked + Ads
Bookings this month, rankings that stick.
Everything in Booked, plus Google Ads on the searches with buying intent, with every booking tracked back to the ad. $2,500 a month plus the ad spend you set.
Ad spend is billed by Google to your own account. Nymbus never marks it up or holds it.
The benefit, in one breath
Paid search is the one channel that can produce a booking this week. It is also the fastest way to spend money on nothing. Booked + Ads does the first and prevents the second.
Is this the right door?
Who Booked + Ads is for, and who it is not.
Start here if
- You can take more work now and cannot wait three months.
- Each booking is worth a few hundred dollars or more, so a tracked booking pays for itself.
- You want one report for paid and organic together.
Pick a different door if
- You want a plan before a commitment: the $297 audit comes first.
- You cannot set aside an ad budget on top of the fee.
- You want display, YouTube or brand campaigns. This is high-intent search only.
What you get
Everything in Booked + Ads, for $2,500/mo.
- Everything in BookedThe site, the profile, a page for every service, and the monthly report.
- Search campaigns on real intentBudget goes to people typing your service and your city, not to display impressions.
- Conversion tracking before launchCalls, forms and booking clicks tracked before the first click is bought.
- A landing page per offerOne question answered, one action, no navigation inviting people to wander off.
- Monthly managementNegative keywords, bids and ad copy adjusted on what the data says.
- One reportPaid and organic side by side: cost per booking, bookings by source, what changed.
What the report shows
So you can tell it is working before the results are big.
- Cost per tracked booking from Google Ads
- Organic bookings beside them, so you see the mix shift over time
- Spend, what was changed, and the plan for next month
What to expect, and when
The timeline, so you know when to judge it.
- Week 1
Tracking, then ads
Tracked number and form live, a landing page built, campaign on the highest-intent searches. First paid bookings. Site build starts.
- Month 1
Cost per booking known
Enough data to see what a booking costs and which searches bring them. Site live.
- Month 3
Paid steady, organic rising
Ads tuned to the searches that convert. Map pack starting to move, so the organic share of bookings grows.
Fair questions
What owners say before they say yes.
"Ads feel like burning money."
They are, when they run without tracking or on broad matches. Booked + Ads tracks every booking before the first dollar is spent and only bids on searches with buying intent.
"Why not just ads?"
Because the day you stop paying, the bookings stop. Running SEO underneath means the organic share grows each month, and the ad budget can come down.
"What is the minimum budget?"
Most East Bay service businesses start between $500 and $1,500 a month in spend. Below that there is not enough data to improve the campaign.
Questions about Booked + Ads
Ask what you would ask on the call.
What is the minimum ad budget?
Most East Bay local businesses start with $500 to $1,500 a month in Google Ads spend. Below about $500 there is too little data to tell a good search from a bad one. Nymbus recommends a number on the kickoff call based on your service and city.
Who owns the Google Ads account?
You do. The Google Ads account is created in your name, billed to your card, and Nymbus manages it as a linked manager. If you leave, the account, its history and its data stay with you.
How soon do bookings come in?
Tracked bookings from Google Ads usually start within the first week, once tracking and the landing page are live. Organic bookings from the SEO side follow over the first one to three months.
Do I need a separate landing page?
Yes, and Booked + Ads includes it. Paid traffic books better on a page built for the ad, with one question answered and one action, than on a homepage that serves everyone.
Can I pause the ads and keep Booked?
Yes. After the 6-month term you can drop to Booked at $1,500 a month and keep the SEO work going, then turn ads back on for a busy season.
Booked + Ads, $2,500/mo. Start today, or book 15 minutes first.
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